I'm Tanisha Smith. For 20+ years I've turned complex enterprise platforms — cloud, AI, telecom — into revenue, by finding the signal buyers actually act on underneath the noise.
Every platform I've worked on could already do what it claimed. The gap was never capability — it was translation: turning what a product does into a reason a buyer acts.
The revenue cost of that gap is what I call the Translation Tax. I've spent two decades closing it — inside a $1.5B enterprise portfolio, a first-in-Canada product launch, and now as a framework I bring to companies directly through favr GTM.
I'm exploring full-time GTM, Product Marketing, Commercialization, and Strategic Alliance roles — ideally where enterprise complexity meets a partner ecosystem like AWS or Microsoft.
Through favr GTM, I advise enterprise technology companies on closing the gap between commercial strategy and field execution — GTM strategy, launch, and partner programs.
Independent GTM consulting practice. Home of the Commercial Architecture™ framework and the Translation Tax™ thesis.
Book a call →Deal intelligence platform for enterprise B2B sales teams. Buying Committee Digital Twin™ and Closability Score™, now at design-partner stage.
Try the Assessment →An application addressing care-coordination gaps in the Canadian healthcare system — built from firsthand experience navigating care for family.